Lifelong equestrian and marketing executive with 15+ years of experience helping brands grow through stronger strategy, creative thinking, and commercially intelligent marketing.
Born into the horse world in England, I've competed, grown up around horses, and spent my career working across the equestrian industry internationally, in England, Norway, and the United States.
I'm not a consultant who learned about equestrian from a brief. I grew up in it. I competed. I've been the rider balancing a 9-to-5 with a horse. I understand the industry from the inside out — and that changes everything about the marketing.
In-house experience: Helly Hansen, Kingsland Equestrian, WeatherBeeta
External work: FEI, APHA, AQHA, The Plaid Horse, Horse & Rider, Equilife, Show Horse Today
I bring an international perspective grounded in real-world marketing, deep industry understanding, and experience across multiple sides of the equestrian world. From grassroots to global.
