Portfolio
Work
Marketing built for what's next.
Pretty marketing is easy. Marketing that builds connection, earns attention, and supports real business growth takes more. It takes strategy, audience understanding, creative thinking, and the ability to turn ideas into momentum.
US Market Strategy & Brand Growth
WeatherBeeta
The challenge
The US equestrian market isn't a single audience. Reaching riders across disciplines, experience levels, and customer segments required deep understanding of what motivates different equestrian communities and how they engage with brands.
The approach
Using customer insight, competitor analysis, and marketing audits to identify opportunities, refine strategy, and create more relevant experiences for US equestrians.
The outcome
A more cohesive, audience-led US marketing strategy, supported by revised channel approaches, improved processes, and a deeper understanding of the diverse communities driving the equestrian market.
“Nadia combines strategic thinking, commercial acumen, and hands-on execution at a very high level.”
Brand Growth & Community Building
Kingsland Equestrian
The challenge
Strong heritage is powerful. But heritage alone doesn't keep a brand moving. Kingsland needed to protect what riders loved while building stronger connection, relevance, and commercial momentum.
The approach
Content, social strategy, campaign activity, athlete and ambassador engagement, and global marketing support. Protecting what riders already loved while building stronger connection, relevance, and commercial momentum.
The outcome
A brand with deeper community connection, stronger relevance to modern equestrian audiences, and commercial momentum built on authentic relationships.
“Nadia has a rare ability to balance brand and commercial considerations. Combined with her deep equine industry knowledge and strong marketing instincts, she was someone I trusted and relied on day-to-day.”
Global Campaign Development & Activation
Helly Hansen
The challenge
Helly Hansen's strongest stories start with products meet real-world challenges. Bringing those stories to life across global campaigns and content required coordination across teams, partners, and markets.
The approach
Launching global campaigns and creating digital content across partnerships, athletes, product launches, and Helly Hansen's trusted by professional brand program, helping bring real-world performance stories to life.
The outcome
Campaigns and content that helped bring Helly Hansen's purpose to life, connecting products, professionals, and experiences that help people stay and feel alive.
“Nadia brought fresh ideas, optimism, and a solutions-driven mindset to every challenge.”
Editorial Storytelling & Audience Engagement
FEI
The challenge
In a world of endless content, attention is earned through relevance and trust. Creating content that informed, engaged, and connected with equestrian audiences required a deep understanding of what matters most to them.
The approach
Combining storytelling, industry expertise, and audience understanding to create content that informed readers while strengthening trust and engagement.
The outcome
Content that strengthened audience trust, built credibility, and deepened engagement through relevant and authentic storytelling.
Website & Content Strategy Power Hour
Poseidon Animal Health
The challenge
Sometimes the biggest opportunities hide in plain sight. Poseidon Animal Health wanted a fresh perspective on their website and content to identify opportunities for even stronger customer connection.
The approach
Website and content review through a customer-first and horse-world lens, exploring opportunities to strengthen messaging, improve clarity, and enhance the customer experience.
The outcome
Clearer direction, stronger customer connection, and practical recommendations to support future content and digital growth.
Across the industry
The Horse world isn't one audience, one discipline, or one story. I've worked with brands, publications, organizations, and businesses across the industry, but I've also lived it. That's what helps me understand the people behind the purchases, the communities behind the brands, and the realities of life with horses.